April 30, 2024

Navigating HIPAA Compliance: Essential Guidelines for Medical Photography

Learn how medical professionals nationwide manage their medical photography.

April 29, 2024

Before and After: A Guide to Capturing Stunning Medical Transformation Photos

Learn how to capture the perfect medical transformation.

April 1, 2024

Nextech and RxPhoto Partner to Improve Aesthetic Patient Education and Image Quality

Nextech Systems partners with RxPhoto's patient photography app.

March 21, 2024

Throw an Unforgettable Med Spa Open House Resulting in Rave Reviews and Appointments

Holding an open house is a fun and effective way to raise your spa or clinic’s profile.

March 21, 2024

RxPhoto and New Generation iPhones: The Future of Patient Photography Is Here

The future of patient photography is here!

March 21, 2024

Four Instagram Growth Hacking Strategies for MedSpas: Win New Clients through Instagram

Growth hacking: a dubious-sounding term, but a concept that is vital to master and harness the power of Instagram.

March 21, 2024

Say Less and Impact More with Images: Educate Your Staff to Use These Three Dynamic Visual Aids to Dramatically Boost Sales

Serendipitously, the medical aesthetics market lends itself to excellent visual marketing.

March 21, 2024

Get Obsessed with Your Existing Customers: Seven Strategies to Retain Clients, Increase Trust, and Reap the Benefits

Here’s a hard reality: today’s customers are less trusting than they have ever been.

March 21, 2024

Understanding Optical Zoom: Better Patient Close-Ups Using Your Mobile Device

Learn how to take better patient close-ups using your mobile device.

March 21, 2024

Successful Client Retention through Education: Five Hacks That Every Aesthetic Clinic Can Replicate

Cultivating a loyal client base is crucial for any successful medical aesthetics practice.

March 21, 2024

The New Normal Part Two: How COVID-19 Has Changed Consultations (For Good!)

If COVID-19 has changed the pre-consultation experience, it’s turned the clinical consultation process on its head. As it

March 21, 2024

Patient Photography: Dedicated Photography Room or an Exam Room? RxPhoto’s Unofficial Assessment

Questions aesthetic clinic owners and operators regularly ask us here at RxPhoto.

March 20, 2024

5 Med Spa Client Retention Strategies for 2020

Learn retention strategies that keep client coming back for more.

March 20, 2024

Social Media Marketing and the Buyer’s Journey (Part Two)

Each phase of the buyer’s journey requires its own specialized marketing approach.

March 20, 2024

Capturing Clients: Demystifying the Cosmetic Consumer’s Journey (Part One)

At any given time, your prospective clients are at different places on their journey toward an aesthetic or cosmetic purchase.